It depends on localizing dead links on other people’s websites in order to get those replaced with a working link, consequently moving the traffic to your website. What Is Broken Link Building?īroken link building, also known as dead link building, is a technique for obtaining quality backlinks. Here come some specifics on dead link building. Okay, let’s talk about the benefits of dead link building using more concrete examples and less abstract language. Once closed, they become open for your prospective customers, directing them straight to your website. Using the broken link building tactic, you change the locks in those online doors. This is exactly why you should bother fixing broken links on websites that relate to your niche and your business. Isn’t it an equivalent of the locked door from the previous example, but taking place online? It even features a link to bike tires review! The user clicks on the link and sees the below view: Source: Google Support The buyer’s guide is really well-written and informative. Imagine someone is reading about bike tires. How so? There are no doors on the internet… From the bakery owner’s perspective, you’re a lost client. What are you going to do next? You’ll probably try to find another place serving this irresistibly creamy dessert. However, when you are finally at the bakery’s entrance and push the handle – it doesn’t move… The door is locked. You set the route and go there, feeling your appetite for meringue cake rising with every step you take. Thanks to SEO and local link building, you have zero problems localizing this place on your smartphone.

Imagine one of your friends recommending you a great meringue cake that you can buy in your corner bakery. Why would you spend your precious time on the latter? Why would you bother fixing some obvious page flaws on other people’s websites? You may do digital PR, write guest posts, or do some dead link building. There are 6 main link building outreach strategies that grant you to acquire a number of inbound links.

Reach out and Offer Your Link as a Replacement.

Create Quality Content to Replace the Broken Link.

Choose Broken Links That Have Many Backlinks.

Check the Quality of the Domains with a Broken Link.

Tool of Our Choice #4: Ahrefs (again but differently).

Tool of Our Choice #3: Check My Link Chrome Extension.

Ahrefs broken link checker